About Pajama Program

Our Mission

Pajama Program provides new pajamas and new books to children in need nationwide, many of whom are waiting to be adopted. These children live in group homes, shelters and temporary housing facilities and are shuffled often from one place to another. Many of them have been abandoned, abused or neglected. Most of these children have never enjoyed the simple comfort of having a parent tuck them in at bedtime with warm, clean pajamas and a bedtime story. Some of the children are living with their families below the poverty level, in desperate need of food, clothing and shelter. These two simple gifts of pajamas and books let the children know that someone cares - sometimes these are the only new things they have ever received.

Our Story

“What are these?”

This was not a question from a child on a school trip to a museum, but from Maria, a child in a shelter who was holding for the first time a new pair of pajamas. When finally convinced that she could take off the clothes she wore all day and sleep in the pajamas she said, “you mean I can keep these for the rest of my life?”

From experiences like this, Pajama Program,a 501(c)(3) founded in 2001, was created. Pajama Program serves children throughout the nation with 60 Chapters in 33 States. Thousands of pajamas and books are being provided to children in desperate need of comfort and care. The pajamas have come to represent people who care, and they offer security and love for a child abandoned in a shelter or waiting for a foster home. The books complete a nighttime ritual that so many of us took for granted… when Mom or Dad said, “okay get your pajamas on and I’ll be right in to read you a story.” Children in transition seldom hear these comforting words.

In order for us to expand our current programs, we need your support.

Our Founders

Genevieve Piturro, Founder/Executive Director

Genevieve Piturro speaking at the annual benefit dinnerFor many underprivileged children, nighttime often means a hard end to an equally hard day. Many go to bed wearing their street clothes…or wearing nothing at all. Following many years of volunteer work with Starlight Foundation, Genevieve founded Pajama Program in 2001 to help create a warm and nurturing environment for youngsters living under difficult circumstances.

Genevieve’s entrepreneurial spirit was fueled by her earlier company, Genevieve Unlimited, which she created in 1993 to service entertainment companies in their efforts to gain a competitive edge in the world of promotion. A Yonkers, NY native, Genevieve received a Bachelor of Arts Degree from New York City’s Fordham University. She resides in Irvington, NY with her husband, Demo DiMartile.

Speaking Opportunities

Genevieve Piturro Named One of Westchester County’s “Most Accomplished Women Entrepreneurs” by 914Inc. Magazine

For details, please contact

Keith M. Lambert SVP| Worldwide Speakers Group, LLC

P:703-373-9806| C:804-380-7494

The moment that changed my life…

I visited a center in Harlem for children with no fathers and whose mothers were in prison. I brought with me 12 pairs of pajamas. As the children came into the room, each child chose the pair he or she wanted. After a few minutes, one little girl came over to me.“What are these?” she quietly asked. “They’re pajamas,” I answered her. “Where do I wear them?” I answered, “To bed at night.” She looked at me, puzzled. “What do you usually wear to bed?” I asked her. “My pants,” she said quietly.

My heart sank. It was at that moment I knew I had found my true purpose in life and it drives me day and night.

Alice Quirk, Co-Founder

Alice set up shop 10 years ago as an interior designer and personal assistant for private clients in New York City. Her prior catering business in Connecticut laid the foundation – when she would enter beautiful homes and offer decorating suggestions, they were met by homeowners who hired her also as their decorator. What grew from her talent was the creation of women’s luxury accessories including elegant ladies hats and bridal accessories. Alice now lives and works in Florida where she continues to work with Genevieve to grow the charity in the Sunshine State.