Our Story

Pajama Program was born from one simple question, posed by a child:

“What are pajamas?”

This was not a question from a child on a field trip to a museum, but from Maria, a young girl living in a shelter who was holding a pair of pajamas for the first time. When she finally understood that the pajamas were a gift, and that before bed she could change into them from the clothes she had worn all day, she asked happily,

“You mean I can keep these for the rest of my life?”

That was back in 2001, when Genevieve Piturro, Pajama Program’s founder, discovered that the children she read to at a local shelter did not have a caring adult to tuck them into bed each night, let alone a pair of warm, comforting pajamas to change into or a storybook to enjoy before the night descended. Instead, the children she saw there were often relegated to sleeping on a cot or futon, two or three together, still wearing their clothes of the day.

With bags full with new pajamas and storybooks, Genevieve returned to the shelter to ensure that all of the children there would enjoy a good night. And realizing that this ritual was missing from the lives of many children all across the country, she started Pajama Program to bring love and hope to them all in the form of a loving bedtime.


Our Greatest Assets

t Pajama Program, we understand deeply how many children in this country don’t have a stable home life, or a home at all. To these children — often abandoned, neglected, living in shelters or temporary housing — we pledge our unwavering commitment to the inherent right of every one of them to have a loving bedtime and restful good night as the start of a positive, empowering good day.


At Pajama Program, we know that people care about children because they all once were children. That means we have a unique ability to attract funding from diverse sources, including co-branding with retail organizations, sponsorships we cultivate, grants and individual donors. And we’re fortunate to have a seasoned staff and volunteers who are passionate about achieving our mission and committed to delivering our promise to the children who need us most.

Meet Our Team


We are guided by our Good Night Bill of Rights, five simple principles that we adhere to and that communities and individuals can adopt, as together we work to protect and support loving bedtimes, restful nights and hope-filled days for children everywhere.

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We work with a strong network of Community Partners, cultivating productive relationships with them even as we continue to add to their ranks. We know that, for the staffs of these organizations, our gifts become tools to help them develop trust and communication as they work to connect with the children we both serve. And we’re proud of our effectiveness at achieving ambitious goals, accomplished through our capable internal organization, national volunteer network and robust national operations.

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