Our Mission & History
Pajama Program is a national 501(c)(3) nonprofit organization that promotes and supports a comforting bedtime routine for all children to help them thrive. Every night in the United States, too many children go to sleep uncertain of what tomorrow will bring, compromising their health, school performance, and emotional well-being. We provide cozy pajamas, inspiring storybooks, and critical resources for parents and caregivers. After all, Good Nights Are Good Days.
To promote and support a comforting bedtime routine for all children to help them thrive.
Good nights for good days for all children everywhere.
Our Core Values
Integrity • Equity • Shared Community • Sustainable Impact • Thoughtful Leadership
Our work is also guided by the work of the Good Night Advisory Council, our 24-Hour Good Day Loop, and the Good Night Bill of Rights. Through our network of 4,000 Community Partners, 60+ volunteer Chapter Presidents, and Reading Centers in New York and Atlanta, our goal is to create “good nights for good days” for all children, everywhere.
Pajama Program was founded in 2001 by Genevieve Piturro. Inspired by her experience reading to children waiting for foster care placement in New York City, she realized many of the children did not have pajamas. She began collecting them from her family and friends and delivered them to the children herself. Her initiative grew into a nationwide effort to provide comforting bedtimes to all children, everywhere. Since then, Pajama Program has provided over 6.5 million cozy pajamas and inspiring storybooks to children nationwide who are experiencing challenges beyond their control, and we share critical resources with parents and caregivers to support children at bedtime.