Our Mission & History
Pajama Program is a national 501(c)(3) nonprofit organization that promotes and supports a comforting bedtime routine and healthy sleep for children to help them thrive. Since 2001, Pajama Program has delivered over 7 million good nights for good days to children facing adversity by providing new pajamas, storybooks, and resources for caregivers. Pajama Program offers bedtime resources and sleep education nationwide, as well as through local programs in New York City, Atlanta, and metro-Detroit. To achieve its mission, Pajama Program relies on a national network of volunteers, generous donors, and partnerships with 4,000 community-based organizations across the United States and Puerto Rico. After all, Good Nights Are Good Days.
To promote and support a comforting bedtime routine and healthy sleep for all children to help them thrive.
Good nights for good days for all children, everywhere.
Our Core Values
Integrity • Equity • Shared Community • Sustainable Impact • Thoughtful Leadership
Our work is also guided by the work of the Good Night Advisory Council, our 24-Hour Good Day Loop, and the Good Night Bill of Rights.
Pajama Program was founded in 2001 by Genevieve Piturro. Inspired by her experience reading to children waiting for foster care placement in New York City, she realized many of the children did not have pajamas. She began collecting them from her family and friends and delivered them to the children herself. Her initiative grew into a nationwide effort to provide comforting bedtimes and healthy sleep to all children, everywhere. Since then, Pajama Program has provided over 7 million cozy pajamas and inspiring storybooks to children nationwide who are experiencing challenges beyond their control, and we offer sleep health education programs for children, parents and caregivers, and educations so they can support children at bedtime.