Genevieve Piturro


Genevieve Piturro led a successful career as a television marketing executive in New York City for twenty years when a little girl’s question (“What are pajamas?”) changed the course of her life forever. At that pivotal moment, Genevieve decided to jump off the corporate ladder and began delivering pajamas and books to children in shelters. In 2001, she founded Pajama Program, which has been recognized nationwide for both its success and Genevieve’s story.

Genevieve published Purpose, Passion and Pajamas in August 2020 about her transformation from the corporate life to starting a nonprofit. You can purchase the book here!

An international speaker, consultant and author, Genevieve Piturro, has made it her mission to inspire men and women across the globe to listen to their heart and pursue their passions. Through her new venture, Genevieve Piturro, LLC, Genevieve is available for speaking engagements and as a consultant to inspire others who are looking to change direction in their lives and “find their pajamas.”

Genevieve has been interviewed on TODAY, OPRAH, GMA, The Early Show, CNN, Fox & Friends, O Magazine, Forbes, and The Wall Street Journal. On behalf of Pajama Program, she rang the Nasdaq Stock Market Opening Bell in 2016. She has been the recipient of many local and national awards. A Yonkers, NY native, Genevieve received a Bachelor of Arts Degree from Fordham University. She resides in Irvington, NY with her husband, Demo DiMartile.

Though Genevieve has parted with Pajama Program’s staff, she remains connected with the organization and regularly shares the founding story of Pajama Program on her speaking tours.

You can watch Genevieve’s speaking engagements at and follow her on social media:

Twitter: @genpiturro
Facebook: @genpiturro
LinkedIn: Genevieve Piturro
Instagram: @genevievepiturro