Brand Partnerships

Pajama Program Brand Partners contribute to the well-being of children by supporting the delivery of bedtime essentials (pajamas, storybooks and teddy bears) and sleep health education resources for children, parents, caregivers, and educators. There are many ways to partner with Pajama Program that fit your organization’s social responsibility and community building goals.

If your brand would like to partner with Pajama Program, you can learn more about our Corporate Partnership Opportunities here. Please reach out to us at development@pajamaprogram.org to discuss more.

Lead Pajama Partner

Through our partnership with Carter’s, Pajama Program is able to provide millions of cozy pajamas to children to help create comforting bedtimes. Each year from late October through the new year, every Carter’s retail store across the U.S. has a donation opportunity at check out (online and at their registers) to support Pajama Program. This campaign has raised over $16.5M to support Pajama Program’s mission. Carter’s has supported Pajama Program since 2009.

Lead Book Partner

Thanks to the generosity of Scholastic, Pajama Program distributes more books to children throughout the United States each year. Each fall, the Scholastic Great Bedtime Story Pajama Drive engages over 500 teachers across the nation to collect new pajamas in their classrooms for children in their local communities. Scholastic matches each pair of pajamas classrooms raise with a new storybook, donating tens of thousands of books each year. Scholastic also hosts Pajama Program’s Sipping into Spring fundraising event each May at their beautiful rooftop event space. Scholastic has supported Pajama Program since 2007.